ChatGPT Work: The New Way to Use ChatGPT for Marketing and Business

Date: Wednesday 19th August 2026

Time: 9:30 am - 12:30 pm

Venue: Online

ChatGPT has changed - This is not a beginners' ChatGPT course. It is designed for people who already use ChatGPT and want to move beyond prompts to using AI to complete meaningful marketing, research, planning and administration tasks.

Until now, most people have used ChatGPT to ask questions, generate ideas, write content and carry out research. ChatGPT Work takes AI to the next level by helping you complete real business tasks.

In this practical course, you will learn how to use ChatGPT Work to do digital marketing tasks, create reports, presentations, spreadsheets, marketing plans and other business documents, analyse files and websites, and complete larger pieces of work in a shorter time.

You will also learn how to use Skills to automate recurring tasks, Plugins to connect ChatGPT to other business tools, and the new desktop app, which allows ChatGPT to work more closely with files, websites and applications on your computer.

We'll explain the difference between Chat and Work, when to use each, and introduce the latest ChatGPT models, including Sol, Terra and Luna.

Most of the features demonstrated are currently available on paid ChatGPT plans, although some may become available on the free version over time. Free users are welcome to attend. The course will help you understand where AI is heading, what additional capabilities paid plans offer, and whether upgrading would be worthwhile for your business.

Who is this course suitable for?

This course is ideal for:

• Business owners and marketing staff who already use ChatGPT.
• Anyone who has previously attended a ChatGPT course and wants to learn what's new.
• People who want to save time by using AI to complete larger business tasks.
• Anyone interested in creating repeatable AI workflows using Skills.
• Paid ChatGPT users who want to make better use of their subscription.
• Free ChatGPT users who want to see what they're missing before deciding whether to upgrade.

 This programme is not suitable for AI or digital marketing trainers and consultants.

 What we will cover

• What ChatGPT Work is and how it differs from Chat.
• When to use Chat and when to use Work.
• Practical business uses for ChatGPT Work.
• The latest ChatGPT models: Sol, Terra and Luna.
• Understanding ChatGPT usage limits.
• Creating and using ChatGPT Skills.
• Using Plugins to connect ChatGPT to other tools.
• Getting the most from the ChatGPT desktop app.
• Browser vs desktop app – when to use each.

  What participants will take away

By the end of the course, participants will understand how to use ChatGPT Work to complete real business tasks, create reusable Skills, use Plugins and the desktop app effectively, and identify where AI can save significant time in their own business.

 Course methodology

This is a three-hour LIVE online course delivered via Zoom.  The content will be continually updated to reflect the latest ChatGPT features and capabilities available at the time of delivery.

 The course is delivered by Evan Mangan, The Marketing Crowd.