How to use TikTok to market your business (beginners)

Date: Monday 23rd February 2026
Time: 1.30 - 4.30pm
Venue: Online via ZOOM

Are you wondering whether Tik Tok could be a useful tool for marketing your business?  Now that it has over 1 billion users worldwide is it a platform that you should be looking at?  In this beginners’ course you will learn what type of marketing tool Tik Tok is, how it compares to Facebook and Instagram, how other businesses are currently using it and how you could go about creating videos for TikTok.

Who is this course suitable for?

This beginners Tik Tok marketing course is suitable for people who have not yet used Tik Tok for marketing or have recently started and they want to understand how it can be used as a marketing tool. 

• Start-ups
• SME

• Those involved in digital marketing and want to improve their digital marketing skills
• This course is pitched at beginner level.

This is not suitable for Digital marketing trainers / consultants or web designers.

 What we will cover:

 Step 1: Understand How TikTok Works

• An overview of the main areas in the app - The For You feed, Following Feed, Friends feed, Create, Inbox, Profile
• How does a typical person use TikTok?
• Examples of real TikTok videos from Irish businesses

Step 2: Getting started as a business

• How to sign-up for a TikTok Account
• How to edit and brand your profile correctly
• The difference between personal and business accounts and should you switch?
• How the Algorithm works in the For You Page

Step 3 TikTok Shop – what it is and how to apply

Step 4: Understand what type of videos are created on TikTok

• What type of videos do People tend to make
• What type of videos do Businesses tend to make

Step 5: How to make and post videos

• How to make a video with video clips, music and text
• How to make a video with someone speaking to camera

Step 6: How to weigh up whether TikTok is a suitable marketing tool for you

What do you need?

A laptop/pc/Mac/tablet to take part in the course and your smartphone with the TikTok app downloaded in advance of the course.  We recommend that you do not use your phone to join this course as you may wish to use/access the TikTok app during the course (but it’s not a requirement).

Course Methodology:

This is a 3-hour LIVE online course which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones, but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.

This course will be delivered by Evan Mangan of The Marketing Crowd