Date:20th November 2024

Location: Oriel House Hotel, Ballincollig

Time: Half Day workshop (10am-1pm)

This workshop is for food and drink producers, retailers or anyone with a new business idea

Key Focus Areas

• Benchmarking

Gain a clear view of your product’s standing in the market. Learn to assess and compare quality, price, branding, and unique selling points (USPs) against your competitors.

• Brand Positioning

Identify what sets your product apart. Develop a unique brand positioning and USP that resonate with your target audience.

• Market Positioning

Discover where your product fits in the market and build a plan for targeted retail outreach, starting with the most suitable retailers for your growth.

• Presentation to Buyers

Get actionable advice on presenting your product to buyers. Learn how to share your brand story effectively and make an impression with tips on packaging, design, and product presentation.

What You’ll Gain

By attending this workshop, you will:

• Gain tools to analyze your competitive landscape and market positioning.
• Articulate your unique selling points and build a distinct brand identity.
• Understand your target retail market and make a plan to approach ideal retailers.
• Receive a customizable presentation template for pitching your product to buyers.

This is a valuable opportunity to strengthen your approach to product development, build buyer interest, and set your product apart in the market.

This workshop will be delivered by IFAC