Who Should Attend:

• This training will benefit artists, designers and makers. It is open to attendees who attended the recent Product Development Program which took place with Eddie Shanahan in Sept/Oct 2024 and also to newcomers who did not attend the recent program.

Venue:

• The Dock, St. George’s Terrace, Carrick-on-Shannon, County Leitrim, Ireland, N41T2X2

Dates & Times:

• Thursday 20th February | 10.30am to 4:00pm
• Thursday 6th March | 10.30am to 4:00pm
• Thursday 20th March | 10.30am to 4:00pm

Content :

• Building a personal brand (developing personal identity, reputation & trust)
• Building product brand ‘experience’ in the marketplace
• Presenting collections to retailers (wholesale & alternative options)
• Is your business ready for Showcase Ireland?
• Developing retail strategies including staff training, promotional supports & engaging events.
• Presenting collections to consumers including storytelling and other ways to add value
• Creating engaging demonstrations
• Communicating through photography
• Writing exercises - how to create and refine engaging content for online, press releases, brochures etc.
• Tips for creating impact on websites and social media.

Outcome :

• The holistic effect will be to create engagement & differentiation in the market, accent consumer desire and drive sales.

Pre-Qualifying Criteria:

• Please only register to attend this course if you can confirm you can attend all three training sessions set out above. If you know you cannot attend all of the dates then please do not register.
• You must bring a sample/piece/case study of your work with you to the first session on the 20^th of February so everyone in the room can get a feel for your business.