• This one-day in-person course will be provided by Brian Dolan

Venue:

• The Dock, St. George’s Terrace, Carrick-on-Shannon, County Leitrim, Ireland, N41T2X2

Date & Time:

• 10:00a.m. - 10:30 a.m. | Registration
• 10:30 a.m. - 1:30 p.m. | Morning Session (with a short movement break)
• 1.30 p.m. – 2.00p.m. | Lunch Time** (Lunch is not provided)
• 2.00 p.m. - 5:30 p.m. | Afternoon Session (with a short movement break)
• **Note: Lunch is not provided as part of this course. 
• Note: If anyone has to leave early the trainer will facilitate you as best as possible.

Course Overview:

1. Introductions

• Share your craft or creative business idea.
• Overview of objectives and outcomes for the day.

2. Self-Assessment & Entrepreneurial Mindset

• Why creatives make excellent entrepreneurs.
• Activity: Discover your 3-year financial and personal goals.

3. Pricing Your Work

• The Numbers Game: Pricing strategies for handmade goods.
• Selling into Retail Outlets
• Hands-On: Calculate costs and pricing with a simple template.

4. Marketing for the Creative Business

• Basics of marketing strategies for small creative businesses.
• Social media, craft fairs, and online stores (e.g., Etsy, Shopify).
• Activity: Draft a quick marketing plan, including first steps.

5. From Plan to Action

• Draft a simple One-Page Business Plan: Covering goals, customers, pricing, and marketing.
• Group discussion and peer feedback.

Delivery Style:

• Collaborative and interactive, group discussions, real-life case studies, and practical exercises tailored to creative entrepreneurs.
• Includes templates, visual tools, and individual guidance.