Content Includes:

The science of engagement on Facebook.
Understanding the Facebook algorithm and how it impacts Facebook business pages.
8 Techniques for improving the organic reach of a business page.
Group content generation exercise.
How to create and share video content using a smart phone.
Using Facebook insights to understand how a page is performing.
6 steps in creating Facebook ads.
3 ways to select audiences on facebook including a Custom, Lookalike and saved targeted group.
Facebook pixels and conversaion tracking.
Developing a content calendar.
Tools for managing and scheduling posts on Facebook.