Overview

Understanding your competitors, setting the right prices and protecting your profit margins are essential for business success. AI can significantly reduce the time involved in researching competitors, analysing pricing, identifying market opportunities and improving profitability.

This practical workshop will show participants how to use AI to gather market intelligence, compare competitors, evaluate pricing strategies and identify opportunities to increase revenue and improve business performance.

Learning Outcomes

By the end of the workshop, participants will be able to:

• Use AI to research competitors more efficiently
• Analyse competitor strengths, weaknesses and positioning
• Evaluate their own pricing strategy
• Identify opportunities to improve profitability
• Use AI to support better business decisions
• Create an action plan to strengthen their competitive position

Topics Covered

• Understanding competitive analysis
• Researching competitors using AI
• Identifying market trends and opportunities
• Comparing products, services and customer experience
• Pricing strategies for small businesses
• Improving margins and profitability
• SWOT analysis with AI
• Using AI to identify competitive advantages
• Avoiding common AI research mistakes
• Developing a practical business improvement plan

This course will be delivered by Content Plan 

While this course is open to everyone, if over-subscribed priority will be given to Leitrim based businesses.