In this 2-part LIVE online course delivered over Zoom you will learn:

• What type of online marketing videos you can make for your business
• How you can shoot videos with your smartphone – plus some additional low-cost equipment
• How to edit the video clips (on your phone) into a marketing video using the free “Edits” app for your phone
• The best ways to share your marketing videos on social media

Session 1: How to use the Edits app (from Meta) to edit marketing videos on your phone - 26th Nov

What we will cover

• Video marketing principles you need to factor in such as a hook in the first 3 seconds, overall video length, tactics to get and keep attention, how social media algorithms work
• The three main types of marketing videos you could create. You will be shown lots of examples from Irish businesses
• How to generate ideas for your marketing videos using Chat GPT
• About the edits app
• How to get it?
• Overview of the main navigation
• How to get started editing a video

Session 2: Video equipment and how to share your videos online - 3rd Dec

Video equipment and the best ways to share your video online.

Additional, affordable equipment you should consider in order to shoot videos with your smartphone including.

• Microphones
• Tripod / Gimbal
• Lighting

How to get the most out of your marketing video and the pitfalls to avoid

• How to share it on Instagram as a Reel and Story
• How to share it on Facebook as a Reel and Story
• How to share it on LinkedIn

Course Methodology

This two-part course will take place over two x 3-hour sessions.

The course is delivered over Zoom so you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones, but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.

This course will be delivered by Evan Mangan of The Marketing Crowd. 

While this training is open to everyone, if oversubscribed priority will be given to Leitrim based businesses.