This course is designed for owner/managers of existing businesses in Offaly who wish to understand how to make the most of digital marketing within their business.

Online spending in November 2020 was double what it was during the same month in 2019, as people were precluded from physical shopping in non-essential retail stores due to Covid-19 restrictions.  These restrictions also appear to have given a boost to Irish retailers with 23% of the online spend on Green Friday going to domestic based websites rather than foreign ones. 

Despite the fact that e-commerce presents a huge opportunity for Irish businesses, approximately 70% of Irish businesses do not trade online, and most businesses do not have a digital marketing strategy for their business.

Attendees of this 12 session Digital Marketing course will receive practical hands-on training across a range of digital marketing topics: 

• Digital Marketing Landscape
• Digital Strategy
• PPC (Pay per Click) - Google Ads
• Display Advertising
• Search Engine Optimisation (SEO)
• Social Media Channels & Platforms
• Email Marketing
• Mobile Web
• Business Blogging/Rich Media Content Marketing
• Digital Measurement and Tracking 
• Developing the Digital Marketing Plan

You will emerge from this course having acquired the skills to plan and execute a digital marketing strategy for your business.  This course is a necessity for all small businesses who are currently trading.  The individual who is responsible for digital marketing should attend this course.

This level of extensive Digital Marketing training in the open market often costs hundreds of euros; our course presents significant value for business owners hoping to secure a share of the growing e-commerce market in Ireland as well as those seeking to develop a digital marketing strategy for their business.  Our digital marketing training courses consistently receive high feedback ratings from our previous attendees.

This course will be delivered online and is limited to businesses from County Offaly. 

#OnlineMarketing #GoDigital #MakingItHappen

Cohost:  @DigitalInsightsAgency