Are you up to speed on all the latest Facebook marketing techniques especially Facebook ads?

There are two reasons why businesses need to understand how to advertise on Facebook:

1. On average, less than 9% of followers now see updates from a page so the old way of marketing on facebook is over and
2. Facebook ads are an amazing and affordable way of getting into anyone's newsfeed to tell them about your products or offer, simply by spending a small amount of money e.g. for €3-€4 you can get your message out to thousands of potential customers.

This Facebook  course explains how to use Facebook for marketing and then drills into Facebook ads - goes way beyond "how to boost a post" and shows you all the latest techniques.  Such as how to target people who have recently visited your website, how to target your customers using their email addresses, how to target people very similar to your current Facebook followers and lots more.

Topics we will cover include:

• What kind of marketing channel is Facebook?
• Branding your page.
• Review your page settings.
• Develop a posting plan.
• Where to find great content to post.
• How to create your own conrent - blog posts.
• How to create your own videos.
• Posting tips.
• How to enage with your followers.
• How to increase the number of followers.
• Facebook contests to engage and grow followers.
• Advertising on Facebook.
• How to design your ads.
• How to target your ads.
• Overview of basic and advanced ways to advertise on Facebook.
• How to promote your posts.