How to make and use Reels on Instagram and Facebook to market your business

One of the best ways to market your business on Instagram is by creating Reels.  Instagram is placing more and more importance on Reels (short videos typically set to music).   When you create a Reel you get more reach and engagement and Facebook has also introduced Reels.

Over the next 12 months, knowing how to make Reels will be one of the most important skills when marketing your business on Instagram and in this course, you will learn what you need to know.

This programme is not for digital marketing trainers/consultants or website designers

What we will cover

• What are Instagram Reels?
  • Why businesses are seeing significantly more reach and engagement with Reels
• Finding examples of Reels and great music
  • How to find examples of Reels for your industry or by similar businesses to yours
  • How to ensure you get the full music library
  • How to save and use music from other Reels that you like
• Lots of examples of how Irish businesses are using Reels
• Demo 1   How to create a Reel that involves just video clips,  music and text
• Demo 2: How to create a Reel by speaking to the camera
  • Video making equipment you should consider
  • How to design a cover for your Reel in Canva
• Demo 3: How to create a Reel by adding a voiceover (Using the inbuilt tool in Reels)
• Demo 4: How to create a Reel using Reel templates
• Demo 5: How to create a reel using the Alignment feature
• Demo 6: How to create a Reel using the Green Screen effect
• How to check the Analytics / Insights for your Reels
• How to share your Reel to your story
• Overview of Facebook Reels
  • Where do they appear
  • How do you create them
  • How do they compare with Instagram Reels?

What do you need?

A laptop/pc/Mac/tablet to take part in the course.  You will need to be able to hear sound either through speakers or headphones but you do not need a webcam.

Course Methodology:

This is a 3-hour LIVE online course which you can attend from your home or office using a PC / MAC / or tablet.  Please note that the larger the screen you use the better the experience will be. 

This course will be delivered by Evan Mangan of The Marketing Crowd