AI tools that help you with strategy, ideas and content 

Digital marketing is going through a huge period of change driven by AI tools.

In this course you will understand how to get the most out of Chat GPT and Google Gemini the generative AI tools that can transform how you do your digital marketing. You will learn how to use these tools to:-

• Get ideas on how to grow your business
• Get expert level digital marketing advice tailored to your business
• Learn how to use any digital marketing platform for your business
• Generate ideas for your social media content
• Generate draft text for posts and website content
• Research your competitors or changes within your industry that you need to prepare for

You will learn how to protect your privacy using these tools and how they are changing how search engines work.

Who is this beginner level course suitable for?

• Any business owner/marketing manager who would like to understand how to use Generative AI tools to improve their Digital Marketing.
• This programme is not for digital marketing trainers/consultants or website designers.

Follow-on course on 28^th November

Please note: There is a follow-on course that you should consider booking a place on.  It’s running on 28^th November and it covers the main AI tools for Image, Video and Voice. Here are the details of what is covered in the follow-on course:.

You will learn

• How Chat GPT& Gemini works
• How to get the most out of these tools by asking it the correct questions (prompts) in the correct way.
• How you can use them to create a digital marketing plan for your business
• How they can help you differentiate your business from competitors
• How you will never be stuck for topics that you can write social media posts or create marketing emails about. Chat GPT will brainstorm and generate lots of ideas for you.
• How you can ask them to analyse the text on your web pages and get lots of recommendations on how to improve it in order to generate more sales.
• How they can provide initial drafts of text for your social media posts and marketing emails
• How to protect your privacy on Chat GPT and Gemini
• How to setup custom instructions in order to tailor them to you

Most of the course shows you how to use the free version of Chat GPT but we will also explore how most of the paid features in Chat GPT are available for free in Gemini

• You can create images by describing them and then use these in your digital marketing
• You can attach images of your products and Chat GPT will generate draft website text
• You can attach files and ask Gemini / Chat GPT to analyse or summarise them
• You can create projects tailored to each part of your business or marketing
• You can conduce deep research on your industry and generate ideas for new products / pricing strategies

Course Methodology:

This is a 3-hour LIVE online course which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.

This course will be delivered by Evan Mangan of The Marketing Crowd