This training programme will provide participants with a broad understanding of what marketing on the internet (or Digital Marketing) is; and how by using online marketing techniques participants can improve their ranking in search engines; increase meaningful levels of engagement via social media; create more effective e-newsletters and how finally to measure the results of these efforts.  

Course content includes:

• What is Search Engine Optimisation.
• What are Google Webmaster tools?
• Measuring SEO - a broad overview of Google Analytics.
• Paid Advertising - a broad overview of Google Adwords.
• Overview of using Email Marketing for Business.
• What is Social Media.