Marketing Strategy ReBoot Camp - 5 P’s in the Covid19 Pandemic

Aim of the Programme:

One of the major challenges that brands and businesses face during this crisis is knowing when and how to adjust their marketing strategy. Current brand positioning and product propositions definitely need to be re-evaluated for the current market. Sensitivity and empathy is called for in all communications, while consumers are focused on this crisis. With the right strategy, your brand can remain relevant and even grow during this time of upheaval.

Outcome of the Programme:

This workshop will help participants get organised with a short term marketing strategy that optimises their revenue potential, and keeps their brand alive, visible and relevant during the COVID-19 crisis.

Outline of the Programme:

• Pricing strategies during economic upheaval
• Proposition - How to voice your relevance and attract the right customer
• Placement - Generating leads from new marketing channels
• Promotion - Specialised offers for the current
• Plan - Put it all together with a cross channel marketing plan

Registered participants will receive a link and instructions to access the workshop and the facilitators will forward relevant materials electronically.

This course is limited to Offaly based businesses.

The Trainer, Elaine Bradley Ryan is a Business Advisor specialising in Sales and Marketing, and Managing Director of Ideation Marketing.  Elaine has over 25 years of multi-national sales, marketing and communications experience. 

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