Designed to provide participants with the skills, tools, and confidence to plan, shoot, and edit engaging online marketing videos using their smartphone or computer.

Participants will learn how to create professional-looking videos for social media, websites, and email marketing, without the need for expensive equipment or technical expertise.

Outline of Course:

• Introductions and outline of the programme aims and objectives.
• Gain insights into participants' key objectives for the programme so the content can be tailored to the group's needs.
• The Power of Video in Digital Marketing 

Why video drives engagement and conversions.

Examples of effective Irish business videos.

• Planning Your Video

Setting clear goals and identifying your audience.

Deciding on video type: promotional, educational, testimonial, or behind-the scenes.

Storyboarding and scripting tips for short-form video.

Writing strong hooks and calls to action.

• Shooting High-Quality Video with Your Smartphone

Framing, lighting, and sound essentials.

Using natural light and basic equipment (tripods, microphones, ring lights).

Tips for filming yourself or your team confidently.

• Editing and Enhancing Your Video

Introduction to easy-to-use video editing tools (CapCut, Canva and In App).

Adding branding, text overlays, captions, and music.

Creating Reels and TikToks directly in-platform.

Repurposing long-form content into short clips.

• Publishing and Promoting Your Video

Best practices for uploading to Facebook, Instagram, LinkedIn, and TikTok.

Adding subtitles, hashtags, and thumbnails.

Ensuring your vidoes are accessible to all (social media accessibility tools and features).

Scheduling, testing, and tracking performance.