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Digital Marketing Programme

Venue:
Remote
 
Date:
03/03/2026
 
Note:
Tuesdays 3rd, 10th, Thursdays 19th, 26th March, 2nd, 9th, 16th, 23rd, Wednesday 29th April, Thursdays 7th, 14th & Wednesday 20th May 2026
 
Time:
9.30am to 12.30pm
 
Category:
Social Media
 

This online 12 session programme is designed to provide participants with the skills, tools, and knowledge to develop and implement a results-driven digital marketing strategy that supports business growth. Throughout the training, participants will gain a clear understanding of how to plan, execute, and measure effective digital marketing activity across key channels. Priority must be given to participants from Offaly

€150
 
 

12 session online Digital Marketing Programme

By combining strategic insight with practical application, the programme empowers participants to confidently manage their digital marketing in-house, improve performance, and achieve measurable results.

This training programme will equip participants with the practical skills and knowledge to:

  • Develop a clear, integrated digital marketing strategy that aligns with business goals and customer journeys, and confidently implement, manage, and measure campaigns.
  • Review and improve current digital marketing activity to achieve better results and return on investment.
  • Create customer personas and use them to design targeted marketing campaigns.
  • Plan and produce effective content using proven frameworks and AI tools for ideas, creation, and repurposing.
  • Build and grow a strong social media presence across multiple platforms (Instagram, Facebook, LinkedIn, TikTok/Reels), running engaging campaigns that foster community interaction.
  • Design, run, and optimise paid campaigns on social media and Google Ads (Search, Display, and Video) to attract and convert valuable audiences.
  • Increase website visibility through effective SEO strategies and on-page/off-page best practices.
  • Improve website performance through Conversion Rate Optimisation (CRO) and better user experience to turn visitors into leads and sales.
  • Use video confidently for marketing, from short clips to longer formats, covering planning, production basics, and publishing.
  • Build and manage email lists effectively, run compliant campaigns, and use automation for better engagement.
  • Measure results using Google Analytics (GA4), set clear KPIs, create dashboards, and use insights to guide future activity.
  • Share knowledge and upskill colleagues to support effective teamwork and consistent execution.
  • Brief and manage a digital marketing agency and/or website development team to deliver against strategy and KPIs.

Module1: Digital Marketing Strategy Review & Development

Module 2: Instagram & Facebook for Business

Required by participants for the session - Instagram: App downloaded to phone & logged in. Facebook: logged in on laptop/PC browser (Facebook.com) and on the app.

Module 3: LinkedIn for Business Networking & Acquisition

Required by participants for the session - Logged into their LinkedIn account on laptop/pc browser on LinkedIn.com.

Module 4: Reels, TikTok & Using Video for Business Marketing

Required by participants for the session - The Instagram & TikTok apps downloaded to phone & logged in.

Module 5: Using AI, Content Marketing & Canva

Required by participants for the session - Canva account created and logged in on browser on Canva.com. ChatGPT account created and logged in on browser on ChatGPT.com.

Module 6: Social Media Advertising

Required by participants for the session - Facebook: logged in on laptop/PC browser (Facebook.com) and on the app

Module 7: Email Marketing & WhatsApp Marketing

Required by participants for the session - Will advise the previous week.

Module 8: Website Conversion Rate Optimisation (CRO) & User Experience (UX)

Required by participants for the session - Be able to access own website on the laptop/PC browser.  It is not mandatory to have a website. This session can help attendees plan a website if they don’t have one. 

Module 9: Search Engine Optimisation (SEO)

Required by participants for the session - Be able to access own website on a laptop/PC browser.  Not mandatory to have a website. This session can help attendees plan their website's SEO if they don’t have one. 

Module 10: Google Advertising – Search, Display & Video

Required by participants for the session - Have created and can access Google Ads account via laptop/PC browser. Assistance will be provided in creating account if needed. 

Module 11: Google Analytics

Required by participants for the session - Have created and can access Google Analytics account via laptop/PC browser. Assistance will be provided in creating account if needed. 

Module 12: Strategy Refinement & Close

This course will be delivered by Sandra Hennessy of Be Dynamic

 

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