Designed for micro-business owners, this practical workshop teaches time-saving workflows to plan and manage content efficiently using scheduling and AI tools

Running a business leaves little time for social media, yet maintaining an online presence is essential for attracting customers and building trust. This practical workshop is designed specifically for busy micro-business owners who want to market their business consistently without spending hours online every day.

Use a simple, repeatable system that reduces the time spent managing social media to around 20 minutes per day. Plan content efficiently, creating posts more quickly, making the most of AI tools, and scheduling platforms.

Develop a practical workflow, reusable content ideas, and easy-to-use templates that can be implemented immediately.

Suitable for beginners and those already using social media who want to become more organised and save valuable time.

Course Outline:

• Creating a 20-minute daily workflow

  • Why consistency matters more than frequency
  • Daily, weekly and monthly social media tasks
  • Building a realistic content routine
  • Avoiding common time-wasting habits

• Planning Content in Advance

  • Creating a simple monthly content calendar
  • Content pillars for small businesses
  • Generating weeks of ideas in one sitting
  • Turning customer questions into content

• Content Batching and Scheduling

  • How to batch-create posts efficiently
  • Demonstration of native scheduling tools
  • Best times to schedule versus post-live
  • Managing multiple platforms with minimal effort

• Working Smarter with AI

  • Using AI to generate post ideas
  • Writing captions faster with AI prompts
  • Creating simple images and graphics
  • Repurposing existing content using AI
  • AI best practices for authentic marketing

• Repurposing Content Across Platforms

  • Turning one post into five
  • Adapting content for Facebook, Instagram, LinkedIn and X
  • Reusing blogs, photos, FAQs and testimonials
  • Extending the life of successful content

• Measuring What Matters

  • The key metrics every small business should monitor
  • Checking insights in under five minutes
  • Understanding what content is working
  • Making simple improvements based on analytics

• Action Planning

  • How to develop a content calendar
  • Creating a weekly social media checklist
  • Recommended free and low-cost tools
  • Questions and discussions 

Who Should Attend?

This workshop is ideal for:

• Start-up businesses
• Micro-enterprises
• Sole traders
• Small business owners who manage their own marketing
• Anyone looking to save time while improving their social media consistency

No previous marketing experience is required

This course will be delivered by Elish Bul Godley of Content Plan