Designed to provide participants with the knowledge, tools, and confidence to use Instagram strategically as a key driver of brand awareness, customer engagement, and sales

Participants will learn how to plan an optimum posting strategy across Instagram’s channels, create high-performing content, and use insights to support business growth and customer development.

Course Outline:

Developing an Optimum Posting Strategy

• Understanding how Feed, Stories, Reels, and Lives contribute to overall performance
• Structuring content around awareness, engagement, and conversion
• Scheduling and consistency for maximum visibility
• Using keywords, tags, and trends strategically to boost discoverability

Creating High-Performing Content

• What content drives engagement and sales for businesses
• Using storytelling and user-generated content effectively
• Repurposing content across different formats to increase reach
• Using AI and analytics to inform creative decisions
• Using Instagram Direct Message Automation to increase engagement and ensure it is in line with Meta's Automation Rules

Promoting Products and Services on Instagram (Without Shop – Instagram Shops are not available in Ireland)

• Creative ways to showcase products and services
• Driving sales through bio links, Stories links, DM Automation and highlight features
• Using Linktree, WhatsApp, and website CTAs to generate leads
• Building social proof through reviews, testimonials, and collaborations

Instagram for Business Development

• Using DMs strategically for customer service and lead nurturing
• Collaborating with influencers and partners
• Building community through consistent engagement and authentic storytelling
• Positioning your brand as a trusted expert in your space

Advanced Insights and Analytics

• Key metrics: reach, engagement rate, saves, profile visits, and conversions
• Using Insights to understand what content performs best
• Identifying patterns and opportunities to refine future activity

Action Required prior to Course:

Download the Instagram app and create account