Designed to introduce participants to Instagram as a powerful promotional tool for business. 

Participants will learn how to set up and optimise their profile, understand how Instagram works, post engaging photos and videos, and start building a following that supports their business goals.

The session focuses on building practical confidence so participants can use Instagram effectively to raise brand awareness and connect with customers.

Course Outline:

Introduction to Instagram for Business

• How Instagram fits into today’s digital marketing landscape
• Key differences between personal and business accounts
• Understanding the Instagram algorithm and how visibility works

Getting Started on Instagram

• Setting up or switching to a business account
• Navigating the app interface: Feed, Stories, Reels, and Explore
• Editing your profile: choosing a username, profile image, and writing a bio that sells
• Adding contact information, links, and call-to-action buttons

Posting Photos and Videos

• How to create posts, Stories, and Reels
• Choosing the right visuals and writing engaging captions
• Tagging locations, products, and other accounts to increase reach
• Tips for using filters, editing tools, and layouts effectively

Optimising Your Profile for Business

• How to make your profile discoverable and attractive to potential customers
• Using pinned posts to showcase your best content
• Linking to your website

Building and Engaging Your Audience

• How to find and follow the right people for your business
• Best practices for increasing followers organically
• Measuring what’s working through Instagram Insights

Action Required prior to Course:

Download the Instagram app and create account