This course is designed to provide participants with the skills, tools, and confidence to use TikTok effectively as a marketing platform to increase visibility, engagement, and sales.

Learn how to create and optimise a TikTok business account, plan and produce engaging video content, understand how the TikTok algorithm works, and use built-in tools and analytics to reach your ideal audience.

The session will also introduce TikTok advertising options and creative techniques to build authentic connections and brand awareness.

Outline of Course:

• Understand how TikTok works and how businesses can use it to reach and engage target audiences
• Know how to create and optimise a TikTok business account
• Be able to navigate TikTok’s features, including Duets, Stitches, and Effects
• Understand how the For You feed and TikTok’s algorithm influence visibility and engagement
• Know how to research and use relevant hashtags and keywords to improve discoverability (TikTok SEO)
• Be able to plan and create short-form videos using TikTok’s video editor and tools like CapCut
• Understand how to leverage trends, storytelling, and humour to create authentic, engaging content
• Be confident in boosting TikTok videos through paid advertising to increase reach and conversions
• Use TikTok Analytics and Creator Search Insights to measure performance and refine future activity
• Leave with a clear content plan tailored to your business objectives

Action Required prior to Course:

Download the TikTok app and create account

This course will be delivered by Sandra Hennessy of Be Dynamic