One of Roscommon’s best small businesses will get a chance to exhibit their business to almost 300,000 people at the National Ploughing Championships next month as part of the Local Enterprise Village.


deDANÚ which is supported by Local Enterprise Office Roscommon is an award-winning skincare and aromatherapy brand based in Monksland, Athlone that caters to individuals seeking a harmonious blend of nature and science for their self-care routines. deDANÚ develops and manufactures exceptional products that promote natural beauty and holistic wellbeing. With a strong focus on premium Irish ingredients and eco-conscious practices, deDANÚ serves a diverse clientele of health-conscious individuals.


The Local Enterprise Village, an initiative of the Local Enterprise Offices (LEOs), will give over 30 small businesses from across the country the opportunity to take a stand in the heart of the Ploughing Championships, opening their businesses up to almost 300,000 prospective customers across the 3 days of the event. 


The Local Enterprise Village was launched by Minister of State for Business, Employment and Retail, Neale Richmond T.D. and will be open as part of the Ploughing Championships taking place in Ratheniska, County Laois from the 19th to 21st September this year.


Louise Ward, Head of Enterprise with Local Enterprise Office Roscommon said;

“For companies like deDANÚ the Local Enterprise Village at the National Ploughing Championships is a huge opportunity to raise their profile and meet thousands of potential customers every day at one of the biggest shows in Europe. Local Enterprise Office Roscommon has supported deDANÚ to prepare for the event and to maximise the impact on their business from this amazing opportunity.”


As well as deDANÚ, some of the clients involved this year cover areas such a kids clothing & games, agtech products, luxury bathing and skincare products, artisan food and drink producers, sustainable clothing and beauty products and range of innovative products from Ireland’s best small businesses.  Year on year the Local Enterprise Village proves to be one of the most popular destinations for visitors to the Ploughing Championships.



Neale Richmond, Minister of State for Business, Employment and Retail, said; “The Local Enterprise Village is a fantastic initiative from the Local Enterprise Offices.  For these small businesses, many only in their early years, to get a chance to have a stand at the Ploughing Championships is a significant milestone for them.  The opportunity to meet with thousands of people at the Local Enterprise Village, which is one of the popular stands at the Ploughing is going to be great boost to their business.  I’m looking forward to getting down to the Village myself next month and meeting them all in person and sampling all the great products and services on show.”


NPA President James Sutton said It is marvelous to see that so many diverse and impressive businesses will be partaking in this year’s ‘Local Enterprise Village’ at the National Ploughing Championships taking place in Ratheniska, Co Laois from September 19th to 21st.  This is a wonderful opportunity for these small businesses to showcase their products & wares to the large number of visitors that Ploughing attracts.”


The Local Enterprise Village is just one of a number of initiatives that the Local Enterprise Offices provide, to foster entrepreneurship across the country. The Local Enterprise Offices in local authorities are funded by the Government of Ireland through Enterprise Ireland. Established in 2014, the Local Enterprise Offices are the essential resource for any entrepreneur looking to start a business or any small business that is looking for support or advice to help them grow. Since their inception nine years ago, the Local Enterprise Offices have helped create over 25,000 jobs across the country. The LEOs work with thousands of client companies across Ireland in a diverse range of sectors offering mentoring, training, expert advice and financial supports to small businesses. For more information see