The aim of this programme is to assist those who already have completed the “Facebook for Business – Beginners” course and has an established business Facebook page. It will assist in taking their Facebook page as a business development tool to the next level.

Course outline:

• 2020 Facebook trends. What’s new
• 5 tips for starting and planning a campaign
• Setting Campaign Objectives and KPIs
• Psychographic profiling of the campaign audience
• 6 steps in creating a Sales Funnel for Your Campaign
• Planning content and developing stories around your campaign
• Tools for scheduling content
• Planning and managing an advertising campaign on Facebook (and Instagram)
• How to create customer, lookalike and saved target audiences
• Create ads with specific objectives
• How to create compelling Ad copy and visuals
• Case study and group exercises

Please note: Participants will require access to a laptop and charger for the training.