Facebook for Business - Advanced LEO050

Venue:
Abbey Hotel, Abbeytown, Roscommon Town
 
Date:
11/02/2020
 
Note:
Tuesdays: February 11th, 18th, 25th + March 3rd 2020
 
Time:
10am to 1pm
 
Category:
Social Media
 

The aim of this programme is to assist those who already have completed the “Facebook for Business – Beginners” course and has an established business Facebook page. It will assist in taking their Facebook page as a business development tool to the next level.

This event is no longer available
 

The aim of this programme is to assist those who already have completed the “Facebook for Business – Beginners” course and has an established business Facebook page. It will assist in taking their Facebook page as a business development tool to the next level.

Course outline:

  • 2020 Facebook trends. What’s new
  • 5 tips for starting and planning a campaign
  • Setting Campaign Objectives and KPIs
  • Psychographic profiling of the campaign audience
  • 6 steps in creating a Sales Funnel for Your Campaign
  • Planning content and developing stories around your campaign
  • Tools for scheduling content
  • Planning and managing an advertising campaign on Facebook (and Instagram)
  • How to create customer, lookalike and saved target audiences
  • Create ads with specific objectives
  • How to create compelling Ad copy and visuals
  • Case study and group exercises

Please note: Participants will require access to a laptop and charger for the training.

 

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