Objective:

To ensure participants are aware of what makes a good website, can create search-engine optimised content, can understand current trends in web design and maximise opportunities offered through social media integration/online advertising.

Learning Outcomes:

This training programme is geared towards businesses that plan to invest in a website in the near future. It is also suitable for businesses that already have a website but that plan to modify/redevelop it.

This course will give participants a practical understanding of how Google (and the other search engines) indexes websites in layman’s terms. The course assists businesses on how to structure their websites, research the most searched keyword phrases for their industry sector, gives tips on website design and search engine optimisation.

Further details available on request.