SEARCH ENGINE OPTIMISATION AND GOOGLE ANALYTICS
This programme is suitable for businesses planning a new website or who need to update and optimise an existing website. It is delivered using non-technical language and explains how Google (and other search engines) index websites in layman’s terms. It assists business on how to structure their websites, research the most searched keyword phrases for their industry sector and how to implement on page optimisation techniques. It gives participants a basic overview of the functions of Google Analytics and how to generate reports that will help them gain market knowledge.
Search Engine Optimisation (SEO) - Overview
- Identify the main search engines and the role they play in Digital Marketing
- Understand how to use the Google keyword planner as a research tool
- Explain what SEO is and its strategic importance
- Consider Index able content
- Explain what Meta Data is and what fields need to be populated for effective SEO
- Pitfalls in SEO
- Good SEO and bad SEO – examples
- Group exercise.
Google Analytics - Overview
- Learn how Google Analytics works
- Learn the key features and capabilities of Google Analytics
- How to set up Google Analytics accounts and profiles
- Access management techniques for your Google Analytics accounts and profiles
- How to generate reports in Google Analytics (visitor reports, traffic sources reports, content reports, goals report)
- Learn to analyse default reports in Google Analytics to interpret web metrics data.
Dates: Wednesdays: 21st + 28th October.
Time: 10.00am – 1.00pm.
Venue: Roscommon Town.
Cost: €20.00.
