Use Customer Service to Drive Sales

Wine Shop

Course Title:       Use Customer Service to Drive Sales

Date:                    Monday, 3rd October 2106.

Time:                   10am – 1pm.

Trainer:                Sue Baird, Saboc International

Venue:                 Roscommon Town

Cost:                    €20

Course Outline:

  • Introduction
  • Who are your Customers?
  • Understanding Customer Types (e.g. regulars, bargain hunters, first time shoppers etc)
  • Understanding Expectations
  • Behaviour/Language used by Employees  - impact this has on Customers
  • Exceeding Expectations – the ‘wow’ factor
  • Link between Service and Sales – how one impacts on the other
  • Tools required to be able to sell (e.g. product knowledge, training, confidence, technique)
  • How to sell – 4 critical steps
  • Suggestive selling versus Hard selling!
  • Exuding Confidence – tips for increasing confidence
  • Summary – direct link good service has on increased sales