Costing & Pricing

Date:  Thur 5th Feb 2026

Time:  9.30am to 12.30pm

Format:  Online

Determining the right price for your new product or service can be one of the most challenging tasks any business faces, all the more so if, you’re a Start-up. In competitive markets, getting your price right can be the difference between success and failure. This short course looks at the basics of how to cost your product / service and to understand the market in which you are selling to price with confidence. The course will provide participants will simple costing tools to clarify how costs are arrived at and ways of pricing which ensure profitable returns.

Pricing Fundamentals

The workshop will focus on introducing the principles of pricing:

1. Pricing Strategies – From Economy to Premium
2. The Forces on Price – Customers, Supplies, Costs and
3. Market Based Pricing vs Cost based Pricing
4. Costing Models – manufacturing and or service based
5. Market Positioning and its influences on Price 
6. Developing the Price Spectrum for your business
7. Routes to Market & Channel Management - Managing intermediaries to maximise margins, and manage costs 
8. Sweet Spot Customers & Developing a value proposition - Targeting the right customer for your business, selling benefits not only features, understanding and communication the product / service value.

Course Outputs:

At the end of the workshop participants will have:

- Adopted a Pricing Strategy for the business
- Created a Price Spectrum for the businesses offering
- Identified different ‘routes to market’ options to maximise margins
- Understood customers and their perceptions of Price
- Adopted an appropriate Costing methodology for their business

Trainer: 

This course will be provided by Francis Verling, Verling Consulting, on behalf of LEO Cavan.