Workshop: Top Tips for Craft and Creatives – Getting Ready for Christmas Sales and Craft Fairs

Dates:  Tuesday 22nd September 2026

Time: 9:30 am - 1:00 pm

Venue: Online

Christmas is the key sales season for the Craft, Design and Gift Sector.  Christmas is coming.  Are you ready for your Sales and Fairs.  Get ready with this online session  - Top Tip for Christmas Sales and Craft Fairs.  Get Santa ready, elves working and defrost the postage deadlines. 

To Prepare, we will look at

• Reviewing your products, what sells well and what will the consumer buy from your collection as a GOOD GIFT for Christmas.
• Christmas themed work, festive ideas and products that bring Consumers to you.
• Pricing your gift craft and design and how to take payments at Fairs.
• Stand Display and Merchandising, how to visually communicate your gift, craft and design to the visiting public.
• The logistics of setting up a stand, practical needs and maximising your time and costs.
• Green Friday – not Black Friday, generating PR, wider digital marketing and awareness around your Christmas craft and design.

Meabh Ring has worked in the creative sector for over 20 years first as a product designer, later as a retailer and now as a business advisor and mentor. She works with designers and makers in the various stages of business development as they defined their brand, craft products and seek sales. Meabh has worked with craft, design and retail businesses in marketing, sales and export. With this experience she has gained knowledge, understanding and insight into creative industries and their business needs.  Meabh has worked on key international trade shows in the USA and UK as well as Showcase Ireland.  She has worked with Enterprise Ireland, the Crafts Council of Ireland, Creative Ireland, UCC, MTU as well as the Local Enterprise Offices nationally to support creative businesses.