Digital Marketing Priorities for your Business

Venue: Online 

Date: Wednesday July 1st 2026

Time: 9:30am to 12:30pm

What we will cover

1. Understand how generative AI tools such as Chat GPT and Google Gemini can help you achieve your digital marketing goals.

2. Ensure you have a website – don’t just depend on having a social media presence.

3. Focus on increasing your website conversion rate by implementing proven tactics.

4. SEO – Focus on getting your website appearing high up in Google search results.

5. Optimise your Google Business Profile to get found high up in search – Google now chooses 6 profiles for page 1 local results.

6. AI search will become far more important in 2026. Do you understand how to get your business found in perplexity.ai and GPT search?

7. Build your email marketing list in 2026. With lower organic reach in social media it’s becoming more important than ever.

8. Focus on making better marketing videos. CapCut is an amazing editor you can use.

9. Understand how social media algorithms work and what you need to post to attract and engage followers.

10. Focus on getting more Google reviews in 2026 and why these are becoming more important.

Who is this course suitable for?

· Owners of established businesses who want to understand how to grow their online presence and sales.

· Those involved in marketing a business and who want to improve their digital marketing strategy.

· This programme is not for digital marketing trainers/consultants or website designers.

This course will be delivered by Evan Mangan of The Marketing Crowd

What do you need?

A laptop/pc/Mac/tablet to take part in the course. You will need to be able to hear sound either through speakers or headphones but you do not need a webcam. Please note that the larger the screen you use the better the experience will be.