Google Analytics for Beginners

Date: Wednesday 29th July 2026

Time: 9.30am - 12.30pm

Venue: Online

Understanding Google Analytics is no longer optional—it is essential for identifying real problems and making informed decisions. For example, if your data shows that your checkout page is the top exit point on your website, you have not just identified poor sales, you have identified a specific issue that can be investigated and fixed. Without this insight, performance problems remain hidden and are often misattributed to traffic, marketing, or product quality.

This session introduces the fundamentals of analytics, helping attendees learn how to read and interpret key metrics such as user behaviour, traffic flow, exits, and conversions. By understanding what users are actually doing on a website, rather than relying on assumptions, attendees can make targeted improvements that directly impact performance. Combined with the right tools and promotional strategies, analytics becomes a powerful driver for optimisation, growth, and measurable results.

Course is delivered by Alan O'Meara of Almedia