Workshop: Workshop: Grow your Creative Business –Branding, Pricing and Point of Sale 

Dates:  Tuesday 28th July 2026

Time: 9:30 am - 1:00 pm

Venue: Online

This online workshop is for those working in the gift / craft / design / homewares/ skincare sector. Part of the ‘Grow you Creative Business’ series this new workshop features Branding and Pricing Principles as well as Point of Sale and Visual Display methods.  Branding attributes that feature in the gift, craft, design and creative sector; how they relate to sales, pricing and on display to the consumer. Point of Sale material and how it is communicated online and in merchandising on the shop floor, at shows and fairs.

Contents will include.

• Branding and consumer perception and how they apply to our work.
• The Principles of Branding - positioning, promise, personality, presentation and performance within the gift, craft, design and lifestyle sector.,
• Point of Sale, Swing Tags, Display and presenting your gift, craft and creative product.
• Pricing your products and services in various sales channels.

Meabh Ring has worked in the creative sector for over 20 years first as a product designer, later as a retailer and now as a business advisor and mentor. She works with designers and makers in the various stages of business development as they defined their brand, craft products and seek sales. Meabh has worked with craft, design and retail businesses in marketing, sales and export. With this experience she has gained knowledge, understanding and insight into creative industries and their business needs.  Meabh has worked on key international trade shows in the USA and UK as well as Showcase Ireland.  She has worked with Enterprise Ireland, the Crafts Council of Ireland, Creative Ireland, UCC, MTU as well as the Local Enterprise Offices nationally to support creative businesses.