How to Easily Start a Podcast or Vlog Around Your Business

Date: Wednesday 16th & 23rd September 2026

Time: 10.00am – 1.00pm (both days)

Venue: Online via ZOOM

A Two-Part Online Workshop — LEO Cork North and West

One in three Irish people now listen to a podcast every month. Yet for most small businesses, podcasting remains an untapped opportunity — simply because owners assume it’s too difficult or too costly to get started. It isn’t. With today’s technology, all you need is a computer and a voice.

This practical two-part workshop shows you exactly how to create your own podcast or video vlog series — from recording and editing to uploading and releasing — using free and low-cost tools.

More than that, it will help you understand why podcasting is one of the most effective ways to build authority, attract new customers, and deepen relationships with existing ones.

Over 20 pages of comprehensive reference notes are included — a manual you can return to long after the workshop ends.

What You’ll Learn

• • What a podcast or vlog is and why they are so popular right now
• • The most popular formats and genres, and how to choose the right one for your business
• • Why podcasting is an underused marketing tool for small businesses — and how to use it to build authority and generate leads
• • Case studies of other SME businesses using this marketing tool for reference
• • Audio and video basics — how to record and edit with confidence
• • What hardware and software to use, including free tools and apps
• • How to find and tell stories relevant to your business
• • How to shape an interview for maximum engagement
• • How to create your podcast artwork
• • How to upload and release your podcast or vlog
• • Current AI tools for podcasting and how to use them
• • Tips to help you get comfortable hearing your own voice on recording
• • Where to buy cost-effective optional equipment if you want to go further
  
  

  How It’s Delivered

The workshop is delivered across two Zoom webinar sessions with a few days in between, giving participants time to absorb the material before the second session. 
Format: Two x 3-hour Zoom webinars