Meta Ads Masterclass: Facebook & Instagram Advertising That Works 3rd July

Date: Friday 3rd July
Time: 9.30am - 12.30pm
Venue: Online

About the trainer:
The course will be delivered by Sandra Hennessy on behalf of LEO Leitrim

Testimonials:
'Sandra is the best, and I love the way she presents the workshop, we are part of it' - previous attendee

'Really effective session and really appreciate Sandra’s engaging and show & tell style of delivery' - previous attendee

Objectives:

This half-day course is designed to assist you with creating and implementing a detailed Facebook &
Instagram advertising plan and have the skills and tools to implement and measure it.

Course outcomes:

At the end of the workshop, you will:

• Understand the online customer journey and have planned ad campaigns at each stage.
• Know how to design and run a successful advertising campaign and be able to measure your ROAS
  (return on ad spend) and ROI (return on investment).

Course content:

• Understanding the customers' online journey and how to target people at each stage. Know how to
  move someone from a cold lead to a hot lead and then a paying customer.
• Setting up and managing their Business Portfolio
• Planning Facebook & Instagram ad campaigns using the Ads Manager.
• Understanding the pixel/event manager and how it works
• Hands-on experience using Facebook Ads Manager
• Creating audiences using the audience manager for each stage of your customers' path to
  purchase.
• Creating an ad campaign
• A walk-through of an advertising reports and how to customise them
• Case Studies – showcasing relevant case studies of businesses that have successfully used the RACE
  model to attract, engage and convert clients using ad campaigns.
• Using AI tools like ChatGPT to help plan and create ads.
• Q&A throughout.

Pre-requisite:

This course is designed for businesses that have an active business page. Participants should be logged into the
Facebook account on their laptop/PC (not a tablet).

While this course is open to everyone, if over-subscribed priority will be given to Leitrim based businesses.