TikTok For Business - TikTok Essentials for Business Growth - 23rd June 2026

• Date: Tuesday 23rd June
• Time: 9.30am - 12.30pm
• Venue: Online

About the trainer:
The course will be delivered by Sandra Hennessy on behalf of LEO Leitrim.

Testimonials:
'Sandra is a fantastic trainer, I learned so much again today' - previous attendee

'Loved the tips and practical exercises. Feeling much more confident now with Tiktok' - previous attendee

This course is designed to help you understand if TikTok is right and relevant for your business and know how to use TikTok effectively when marketing your business.

Course Outcomes:

At the end of the session, you will:

• Know how to create a TikTok account and understand the difference between personal and public
  accounts.
• Understand how to use some of the most popular TikTok features.
• Be able to plan your TikTok content calendar.

Course Content:

TikTok user demographics and how businesses are using it effectively as a communication and marketing tool.

• Creating a public account for your business.
• Key features, tools and hands-on experience using some of them.
• Content planning - what content will and won’t work on TikTok and how it differs from Instagram Reels.
• Using CapCut app templates and other key features.
• Writing impactful captions and using hashtags effectively.
• Accessibility: how to ensure your content is accessible to all
• Understanding the For You Feed in TikTok.
• Using Creator Search Insight to find content gaps.
• TikTok SEO: how to ensure your content gets high reach and engagement.
• Case studies – real Irish and International businesses using TikTok as an effective marketing and
  communications tool.

Attendees should have their TikTok accounts created and be logged in to the app on the day.

While this course is open to everyone, if over-subscribed priority will be given to Leitrim based businesses.