Designed to provide participants with the skills, tools, and ideas to plan and deliver effective Christmas marketing campaigns.

Participants will learn how to build brand awareness early, create festive content that stands out, and run promotions that drive engagement and sales across digital channels during the busy holiday season.

Course Outline:

• Getting Ready for the Season: Planning your Christmas marketing in advance
• Defining Campaign Goals: What do you want your Christmas marketing to achieve - awareness, engagement, or sales?
• Festive Branding & Messaging: Adapting visuals and tone to capture the Christmas spirit while staying on-brand
• Content Planning: Ideas for Christmas-themed social media posts, videos, and stories that connect with your audience
• Creating Offers That Work: Structuring seasonal promotions, gift guides, bundles, and limited-time discounts
• Social Media Advertising: Running short, effective campaigns on Meta (Facebook & Instagram) to boost visibility and conversions
• Website & Email Integration: Updating your website with festive content and using email marketing to nurture and convert
• Using Video & Canva for Impact: Creating quick festive visuals and videos with Canva and apps
• Measuring Success: Using analytics to track campaign performance and refine future seasonal marketing

This course will be delivered by Sandra Hennessy of Be Dynamic