Designed to provide participants with the skills, tools, and confidence to plan and create high-quality content that drives engagement, visibility, and results across social media platforms.

Participants will learn how to create eye-catching images and videos using smartphones and free tools, tailor content for different platforms, and use proven techniques to maximise customer reach and engagement.

Course Outline:

• Content That Connects: Understanding what works on social media and why storytelling and authenticity matter.

• Planning Your Content: How to plan and balance content types across the customer journey — awareness, engagement, conversion.

• Maximising Reach: Best practices for boosting organic reach using visuals, captions, hashtags, keywords and timing.

• Creating Eye-Catching Visuals:
  • Designing posts, stories, and carousels using Canva (templates provided)
  • Maintaining brand consistency with logos, fonts, and colours

• Shooting & Editing Videos on a Smartphone:
  • Practical tips for lighting, framing, and sound
  • Editing with easy tools like CapCut, Canva, and native app editors
  • Adding text, captions, and music to make videos stand out

• Tailoring Content for Different Platforms:
  • How to adapt tone, format, and style for Facebook, Instagram, TikTok, and LinkedIn
  • Examples of high-performing Irish SME content across platforms

• Scheduling and Consistency: Tools to plan, batch, and schedule posts efficiently

This course will be delivered by Sandra Hennessy of Be Dynamic