Event Overview
Artificial Intelligence has transformed how software products are built. Founders and businesses can now move from idea to working prototype faster than ever before using AI-assisted development tools.However, while development timelines have shortened, the steps required to successfully launch a product, including testing, security, positioning, marketing and customer engagement, remain just as critical.In this practical one-hour session, Andy McKelvey of Camsoft Solutions will guide participants through the journey from AI-assisted product development to successful market release. Attendees will gain an honest understanding of the opportunities and challenges that AI-generated code presents, alongside practical advice on preparing products for launch and building market awareness.The session combines presentation and open discussion, allowing participants to learn from real-world experiences and connect with other entrepreneurs, founders and businesses facing similar challenges.
What You'll Learn
By attending this session, you will:
- Understand the AI-assisted software development pipeline from concept to launch.
- Learn how to move from a working prototype to a market-ready product.
- Gain practical insight into the risks associated with AI-generated code and how to manage them.
- Understand key considerations around security, testing, maintainability and software quality.
- Learn when and how to begin marketing and awareness-building activities.
- Discover what should be in place before introducing a product to its first customers.
- Network with other businesses and founders working through similar challenges.
Session Agenda
Where We Are Now
How AI-assisted development has changed the way software is built and why the route to market still requires careful planning.
The AI Build Pipeline
A practical look at moving from idea to release:
- Product definition
- Prompt and specification discipline
- Prototyping
- Product hardening
- Transitioning from a build to a market-ready product
Risks in AI-Generated Code
Exploring common concerns and practical controls relating to:
- Security
- Testing and quality assurance
- Maintainability
- Architecture drift
- Licensing and ownership considerations
Release and Market Awareness
Understanding how to prepare for launch, including:
- Launch readiness
- Product positioning
- Messaging
- Audience building
- Marketing activities that should begin before development is complete
Open Discussion and Q&A
A facilitated discussion where participants can ask questions, share experiences and explore solutions with fellow attendees.
Who Should Attend?
This session is ideal for:
- Start-up founders
- Entrepreneurs developing digital products
- SMEs exploring AI-assisted development
- Product managers and technical leads
- Businesses preparing to launch new products or services
About the Speaker
Andy McKelvey, Camsoft Solutions Ltd
Andy McKelvey has more than 20 years of experience in enterprise software design, delivery and consultancy. Through Camsoft Solutions, he works with start-ups and established businesses across Ireland, providing AI solutions, software consultancy, fractional CTO services and product development expertise.He has supported founders through Enterprise Ireland-funded New Frontiers programmes and has helped numerous businesses transform ideas into practical product plans, technical specifications and successful MVPs.
