This workshop will help you walk away with a clear, confident digital marketing strategy tailored to your goals.

You’ll also gain hands-on experience with a powerful suite of tools designed to help you plan, implement, and manage your strategy with ease.

Course Outline:

• Digital Marketing and how it has evolved in the past, and predictions for the future
• Digital Marketing Strategy (template provided): Key steps on how to develop a strategy based on the SOSTAC© model
• SWOT analysis development
• A review of all your digital assets – do you have a website that is fit for purpose, what social media channels are you using etc
• Creating customer personas and why they are important
• Defining their USP and how to narrate it on your digital marketing channels
• Customer journey – walk participants through the journey customers take before and after purchasing using the RACE model (Reach, Act, Convert, Engage) and how to build a robust strategy that attracts customers/potential customers at each stage
• Warm, cold and hot leads and understanding how to target customers at the different stages
• Tool kit: A range of free and low-cost tools that will give you management of your digital marketing strategy

This course will be delivered by Sandra Hennessy of Be Dynamic