Designed to show micro-businesses how to harness user-generated content and micro-influencer collaborations cost-effectively.

Course Outline:

• Recruiting brand reps and student creators
• Writing outreach messages that get replies
• Repurposing UGC for ads and social proof
• Managing collaborations ethically and sustainably

Learning Outcomes:

• Develop an influencer strategy without large budgets
• Source and brief creators confidently
• Increase authentic reach and trust through UGC

This course will be delivered by Chloe Gardiner