This course is designed to provide participants with the skills, tools, and creative confidence to use Instagram Reels and Stories effectively to increase visibility, engagement, and brand personality.

Through hands-on learning, participants will explore content formats, creative tools, and current trends to plan, produce, and publish short-form video content that captures attention and showcases their business authentically.

Outline of Course:

• Understand how Reels and Stories fit within their wider social media and content strategy
• Know how to plan, film, and edit short-form video content using the Instagram app and editing tools
• Be able to use features such as stickers, polls, captions, and music to enhance engagement
• Understand how to use hashtags, SEO, and trends to maximise reach and discoverability
• Know how to infuse brand personality and storytelling into video content to connect with audiences
• Be able to analyse performance metrics to measure engagement and refine their strategy
• Gain the confidence to consistently create authentic, engaging Reels and Stories that drive results

Action Required prior to Course:

Download the Instagram app and create account

This course will be delivered by Sandra Hennessy of Be Dynamic