Interactive workshop which will introduce small business owners to practical and accessible AI tools that can support marketing, productivity, and content creation.

Designed for beginners with no technical background, the course provides hands-on experience with widely available AI platforms. 

Outline of Course:

• Introductions and outline of the programme aims and objectives.

• Gain insights into participants' key objectives for the course so the content can be tailored to the group's needs.

• Introduction to AI for Small Business 

What is AI? Demystifying AI in plain language.

Everyday AI applications for small businesses.

The potential benefits: saving time, boosting creativity, and improving efficiency.

Risks and limitations of AI – what to be aware of and how to mitigate against bias and misinformation.

Introduction to the EU AI Act and Government’s Seven Principles for Responsible AI.

Sustainable AI: reducing environmental impact and adopting responsible usage practices.

• AI for Productivity & Business Efficiency

Using ChatGPT, Gemini and/or CoPilot for everyday tasks: emails, reports, and customer communication.

Hands-on demos of accessible platforms (e.g. ChatGPT, Google AI tools). 

Embedding responsible and sustainable approaches when applying AI in day-to day business.

• AI for Marketing & Content Creation 

Creating marketing copy with ChatGPT: social posts, blogs, newsletters.

Image and video AI tools: easy ways to create visuals and ads.

Customising AI outputs for your business voice.

Tips for integrating AI into digital marketing strategies

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This course will be delivered by Sandra Hennessy of Be Dynamic