The 9 Wastes of Public Relations

Say More with Less: A Public Relations workshop for business powered by Lean thinking and Artificial Intelligence

Join the Local Enterprise Office Offaly for a working lunch with Ronan Berry, IMRO Award-Winning radio presenter of ‘Taking Care of Business’ and ‘Saturday View’ on Midlands 103, Lean Green Belt and Founder of Obeara Ltd delivering public relations, media, and organisational strategy services and training to a select group of clients.

Objectives:

This innovative workshop combines real-world media and public relations experience with lean management principles and cutting-edge AI tools to deliver practical, results-driven communications training.

By the end of the session, you will:

• Understand that marketing promotes your product — public relations promotes your reputation.
• Spot and eliminate the 9 biggest wastes in your PR activities.
• Replace inefficiencies with clear storytelling and practical tools.
• Using practical AI tools such as ChatGPT to prepare for interviews, write press releases and define your brand.
• Build a lean, powerful PR system that works – every time.

Workshop Content:

1. Developing a Clear Brand Narrative 

   Clarify what your business stands for and learn how to communicate it consistently across interviews, press releases, and public-facing content using practical AI tools.

2. Lean Interview & PR Prep Using Artificial Intelligence 

   Streamline your media preparation using lean thinking and tools like ChatGPT for maximum impact with minimum effort. 

3. The 9 Wastes of Public Relations

   Discover where your PR efforts fall short and how to fix them with lean-inspired insights. 

4. Lean PR Toolkit 

   Leave with practical templates, checklists, and AI prompts to simplify and strengthen your media strategy.

Who This Is For

Business owners, marketers, spokespeople, and PR managers who want to communicate with impact, save time, and make every media opportunity count.

Delivery

• 1.5 hour workshop
• Optional 1-to-1 follow-up mentoring session(s)
• Customised toolkits provided to all attendees