How to use TikTok for marketing (beginners)

Are you wondering whether TikTok could be a useful tool for marketing your business?  Now that it has over 1 billion users worldwide is it a platform that you should be looking at?  In this beginners’ course you will learn what type of marketing tool TikTok is, how it compares to Facebook and Instagram, how other businesses are currently using it and how you could go about creating videos for TikTok.

Who is this suitable for?

This beginners’ TikTok marketing course is suitable for people who have not yet used TikTok for marketing or have recently started and want to understand how it can be used as a marketing tool.

• Start-ups
• SME
• Those involved in digital marketing and want to improve their digital marketing skills
• This programme is not for digital marketing trainers/consultants, website designers or those in the video industry

Course Content:

Step 1: Understand How TikTok Works

• An overview of the main areas in the app - The For You feed, Following Feed, Friends feed, Create, Inbox, Profile
• How does a typical person use TikTok?
• Examples of real TikTok videos from Irish businesses

Step 2: Getting started as a business

• How to sign-up for a TikTok Account
• How to edit and brand your profile correctly
• The difference between personal and business accounts and should you switch?
• How the Algorithm works in the For You Page

Step 3 TikTok Shop – what it is and how to apply

Step 4: Understand what type of videos are created on TikTok

• What type of videos do People tend to make
• What type of videos do Businesses tend to make

Step 5: How to make and post videos

• How to make a video with video clips, music and text
• How to make a video with someone speaking to camera

Step 6: How to weigh up whether TikTok is a suitable marketing tool for you

Note: This course is constantly being updated and participants will be shown the very latest tools and tactics.

Course Methodology:

This is a 3-hour LIVE online course which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.  

This course will be delivered by Evan Mangan of The Marketing Crowd