Designed to equip small business owners with the skills and confidence to adopt AI in their everyday business effectively.

The course combines clear explanations, hands-on exercises, and practical guidance, ensuring participants finish with both understanding and actionable skills to integrate AI into their day-to-day business operations.

Course Outline:

AI Basics & Everyday Business Applications

• What is AI? Demystifying key concepts in simple terms
• The role of AI in small business: opportunities and challenges
• Practical uses of AI in administration and time-saving tasks
• Real-world examples of AI in small businesses

AI for Marketing, Research & Customer Engagement

• Using AI for marketing copy, social media posts, and campaign ideas
• AI tools for research and competitor analysis
• Using AI for market research and day-to-day admin tasks
• Enhancing customer engagement: creating FAQs, using chatbots, and tailoring communications
• Visual and video AI tools for creating content assets

Integrating AI into Business Operations

• Building an “AI toolkit” for small business owners
• How to choose and implement AI tools effectively
• Best practices for ethical, responsible, and sustainable AI adoption
• Compliance: EU AI Act and Government’s Seven Principles for Responsible AI
• Creating an AI adoption roadmap for participants’ businesses

This course will be delivered by Sandra Hennessy of Be Dynamic