Roscommon

...Making It Happen

In Person Event - Marketing & Pitching for Rural Tourism Business Operators- Tuesdays 3rd, 10th, 17th February 2026

Venue:
Abbey Hotel Roscommon
 
Date:
03/02/2026
 
Note:
Tuesday 3rd,10th & 17th February
 
Time:
10am to 12pm
 
Category:
Management Development
 

Aim of the Course: To equip small rural tourism operators with the skills and confidence to effectively market their unique offerings and deliver compelling pitches that attract visitors, partners and funding. The course will also help participants appreciate the importance of regenerative tourism - moving beyond merely "doing no harm" to actively leaving destinations better than they were before.

Free
Only 4 remaining
 
 

Marketing and Pitching Your Rural Tourism Business 

Regenerative Tourism Programme - In conjunction with EU Just Transition Failte Irelands Regenerative Tourism and Placemaking Scheme 2023-2026 

Trainer - Aisling Roche - Arms Marketing 

Venue: Crofton Suite, Abbey Hotel, Roscommon F42 F992

Tuesday 3rd, 10th & 17th February

Time: 10am to 12 midday each day

Cost: Free

Spaces are limited so please book as soon as possible

Course Content

Learning Objectives:

By the end of the course, participants will be able to:

  1. Identify and articulate their unique selling points (USPS) as rural tourism providers.
  2. Understand and apply basic marketing principles tailored to small tourism businesses.
  3. Develop and deliver a confident, persuasive pitch to potential partners, customers or funders.
  4. Use low-cost digital marketing tools and channels effectively (e.g. social media, Google Business, Trip Advisor).
  5. Create a simple, actionable marketing plan tailored to their local context and capacity.

Key Takeaways for Participants:

  • A clear understanding of their target market and how to reach them.
  • A short, compelling "elevator pitch" they can confidently use in conversations or presentations.
  • A checklist of free or low-cost digital tools to improve online visability.
  • A simple marketing action plan for the next 6-12 months.
  • Increased confidence in promoting their business and engaging with stakeholders.

Tea, Coffee and Refreshments served on arrival.

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