Ground Wellbeing 
Peigin Crowley became an entrepreneur by accident rather than design but now there is no holding her back. Having worked for years in the Spa and Wellness space with some of Ireland’s best known hotels and resorts, her career was put on hold when the pandemic shut down the hospitality industry. Rather than wait for it to reopen, Peigin went about enabling people to create that spa experience at home.
Using her years of experience in the industry, she created a range of oils and wellness products that can be used at home. With people spending more time at home and looking for new ways to relax Peigin struck a deal with Brown Thomas as her launch partner and online sales soared across the second lockdown. As hospitality reopened she used her contacts to bring her products directly into some of Ireland’s best spas and retreats and will no doubt become a household name in luxury Irish brands in the future.
