Tracy Cullen

Handheld Technologies Ltd

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HandHeld Technologies Ltd develops software systems for mobile operatives in the food & beverage production, waste management & medical sectors. We capture & distribute data from handheld devices to track orders, trace ingredients, locate stock & eliminate paper from the entire production to delivery process. We started the business in late 2018 and since then we have developed a cloud based operating system that is sectorally agnostic. This gives us a unique competitive advantage as most businesses in our sector provide bespoke systems that require substantial investment from the client. We also made the software accessible from an android device rather than the expensive rugged handheld devices that our market is sued to. This has allowed clients to reduce the start up costs for our system.

We currently have 5 full time employees and work with a Pakistan based outsourcing company for additional technical development needs. Our recent achievements has been the completion of a new product called ServiceTrack which will allow us to expand into the services market. This is an end to end tracking and tracing tool for businesses that provide regular and ad hoc service and equipment purchases.

We are currently working on a digital marketing strategy to increase our client acquisition for 2021/2022. To date we have focused on having a base client group that we could work with to learn about their needs in order to develop a product that would provide simple, effective solutions. Having completed that development process, we are now ready to expand into the market and increase our revenue intake. We ae also looking at expanding into the European market as we have clients who have operations in other countries and we are working with them to introduce the product in Belgium as a test market before moving onto Poland.