Wendy Roberts - Creative Flavours Ireland
Creative Flavours Ireland was set up to bring cutting edge Flavour products to Irish food and beverage manufacturers. The flavour of food and beverage products are like their signature, they are very often unique and difficult to get right. We work closely with our customers and get to know their products and processes and can really assist them in fast tracking their NPD.
So now we work closely with our customers and our manufacturers on NPD projects, assisting them to bring their product to market. But it simply doesn’t end there, we ensure consistent reliable supply which is the forefront of the business. We source our products directly from accredited manufacturers that we have built up trust and respect with. This is so important for our customers as in food manufacturing sometimes the shelf life is short (e.g., baked goods) and, as you can imagine, rejected or late deliveries are a nightmare. Two years ago we achieved BRC Agents and Brokers accreditation Grade AA. BRC is the British Retail Consortium, which s part of the Global Food Safety Initiative and is the highest accreditation in Food Safety. We have been growing since the beginning (despite Brexit and the Pandemic) and we have many more exciting ideas and markets to develop in the coming years.
