Learn how to leverage Instagram for your food business, creating a memorable brand and connecting directly with your customers.
This event is no longer available
Instagram may have been around for a few years, but its real impact for businesses is only now being valued. This workshop will teach you how to maximise its commercial potential for your food business.
From reels and stories to posts and advertising this interactive workshop will show owner/managers in the food production industry everything they need to know connect with their customers where they spend time… on Instagram.
Programme Outline
- Why Instagram? Is it important for food producers and should I be on it?
- How to use it effectively as a marketing tool for my food products?
- How to set up a business page – properly?
- How a great business profile page on Instagram becomes your food ‘Brand’?
- How to connect with potential customers on Instagram and develop a following of customers for your food products?
- How to develop relevant content for your food production company?
- Instagram Live - How to utilise effectively to promote your food products?
- Case studies: Review and analyse a sample of existing food production business social pages (what’s good and bad)
Delivery Method
This online workshop will be delivered via Zoom. See a video explaining how to operate Zoom.
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