Learn how to create, protect and exploit your concepts, products, services and creative work.
This event is no longer available
The course will give you a unique opportunity to learn how to understand and use intellectual property (IP) to create, improve, protect and market your business or concept. Avoid its dangerous and costly pitfalls while exploiting its numerous beneficial opportunities.
Topics covered
- What are Trademarks, design protection, copyright and patents.
- How to bring an inventive idea to fruition and protect it.
- How to refresh existing products and services
- How to Brand, protect and promote your product/service/invention
- How to make your offering will stand out from the rest
- Free publicity, PR and media coverage
- Practical advice, guidance and examples
Delivery Method
This online workshop will be delivered via Zoom. See a video explaining how to operate Zoom.
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