Cost Effective Marketing Videos For Your Brand 

These days digital marketing is all about video and every business needs to have an engaging and succinct brand summary video for use on the home page of its website and other social media channels, to visually hook customers in, generate leads and increase sales. 

Hiring a videographer to create a video like this is very expensive. This workshop will teach you how to create a professional eye catching brand summary video on a shoe string budget. No previous photography or videography experience required. When you combine a strong hook, sparkling writing, and visual storytelling, you get content that’s more likely to inspire action.

This course is aimed at any business that would like to learn how to develop and create their own cost effective brand summary video using just a smartphone, tablet or computer

Participants will learn about:

• How to create a compelling story around your business with visual storytelling tips
• Extensive step by step notes and ‘how to’ demonstrations
• Each participant creates a short brand summary video edit during the 2 part workshop
• The latest hardware and apps/software to use and how to use these tools
• Guide templates to get you started
• Links for optional cost effective hardware and attachments to improve results
• How to resize the final edit into different formats
• Uploading and promoting your video on various social media platforms and website

Format

2 x 3 hour Zoom daytime webinars with 1 week in between each session.
Further details to follow closer to the time. You can use your computer to participate, or a smartphone or tablet, these devices have a built in webcam. Where possible, we recommend using your computer.

Trainer

Ken McHugh - www.lefthand.ie
Ken has vast experience creating many brand summary videos for Irish businesses, his delivery method during training workshops is high energy and inspiring, taking you through the content using easy and comprehensible language.

While this course is open to everyone, if over-subscribed priority will be given to Leitrim based companies.